How did everything started?
ur company was found
in 1980 by Joe Fletcher. Started with a single stall on
the Sydney fruit market, which was held every weekend.
At this stage Joe Fletcher found out that on the market there is lack of
small family businesses selling fruit and vegetables with higher quality
than supermarkets. So he decided to move on.
He rented property, his friend, who was a joiner, helped him with furniture
and his first stone shop was ready to serve.
By 1995 Joe rented another two places and emlpoyed dozen of people.
And finally in 2007 Joe decided to put his company on the internet to
provide his customers with even better service and possibly attract new
customers willing to eat fresh and not genetically changed fruit and vegetables.